The Big Ten's Smallest Fan
What MiniAbe lacked in skill and size, he made up for in notoriety. MiniAbe's enthusiasm for collegiate sport was promoted across the Big 10 Network’s (BTN) channels: on cable, online and in stadiums. All of which led to enjoyillinois.com, where fans could discover more about Illinois’ sports attractions and venues.
Campaign Components: Cable, pre & mid-roll, digital display & takeovers, website integration, in-stadium displays, events & activations.
Basketball had 17MM impressions alone. (Don’t know why I feel the need to tell you that number other than I remember hearing it in an early morning meeting where there was no coffee, just Diet Coke Lime. Honestly, WTF?!)
BTN fans were greeted with MiniAbe takeovers.
Once at enjoyilllinois.com, they could explore sports attractions throughout Illinois.
Mini foam fingers and photo booths were a pretty big deal at stadium activation events.
