Magnificent Stuff Happens Here
It was Illinois Tourism’s first foray into user-generated content. It utilized every one of Enjoy Illinois’ social channels, plus a microsite, and a platform for uploading and approving every type of content. All we needed was stuff.
We expected to get a ton of obnoxious stuff. What we got instead was pleasantly surprising. So we adjusted accordingly as you'll notice a shift in tone between the first and second videos.
Creative Components: Online video, online media, UGC site creation, website integration, social integration, content curation and a levitating white squirrel.
Microsite for submitting, viewing, approving, sharing and the overall aggregating of stuff.
Mobile site for all of the stuff mentioned above and more, making it super easy to submit said stuff with the device you’re most likely capturing it on.
Social Stuff
Awkward Morning Show Stuff